Services

These offerings are built to solve the problems many growing businesses face when it comes to showing up in search, reaching the right audience, and turning visibility into conversion online.

  • Digital Marketing Roadmap

    Challenge: Lack of clarity and no clear starting point or prioritization across digital channels.


    Solution: A strategic, insight driven plan that aligns with your objectives and resources, and defines clear, tactical steps on where to focus and how to move forward.

    Results: Clear next steps that address wasted spend and scattered efforts, improved visibility in Google and AI-generated results, growth in organic and/or paid site traffic, and increase in qualified inbound leads.

  • Digital Visibility Intensive

    Challenge: Inconsistent or low visibility across Google and AI search. Low organic traffic to your site, or unclear why content isn’t performing.


    Solution: SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and content strategy audit with clear recommendations to improve discoverability and authority.

    Results: Higher search rankings and more frequent AI mentions, better alignment with user’s Google search queries, increased organic traffic, better authority and trust signals across your digital footprint

  • Paid Media Pulse Check

    Challenge: Inefficient ad spend, unclear performance metrics, or poor return on investment.


    Solution: Comprehensive review of paid media strategy with actionable optimizations to improve efficiency and results.

    Results: Reduced wasted spend, stronger return on ad investment, better media mix and creative performance, and improved conversion rates from paid traffic.

  • Fractional Digital Marketing Director

    Challenge: No senior level digital marketing oversight, lack of strategic direction or internal accountability.


    Solution: Executive level guidance, performance tracking, and strategic leadership without a full time commitment.

    Results: Ongoing clarity and accountability in marketing direction, consistent performance optimization, leadership without full time overhead, and aligned team efforts driving long term digital growth.

  • Agency Search & Selection

    Challenge: Not familiar with identifying and vetting agency partners for a long-term partnership.


    Solution: Strategic support from needs definition through final selection, ensuring the right agency fit.

    Results: Offloaded agency search with minimal time investment, vetted shortlist aligned to business needs, confident, strategic selection of long-term partner, clear onboarding support and reduced risk.

  • Analyze & Optimize

    Challenge: Unclear performance across digital channels (your website, SEO, AEO, paid media, social platforms, and email) and missed opportunities due to lack of insight.


    Solution: Objective audit identifying what’s working, what’s underperforming, and how to improve overall impact.

    Results: Increased efficiency across digital efforts, clarity on what to fix and improve, and stronger performance from your marketing investments.

Contact

Project scope, timing, and pricing may vary depending on your goals and available resources. Reach out to schedule a consultation and explore what the right approach could look like for your business. I look forward to connecting.

connect@BAconsulting.io
(949) 357-0268‬

Orange County, CA